Top 10 WordPress Website Design Company in KL & PJ | 2026

If you are running a business, chances are you have already seen how many “WordPress website packages” look the same on paper, yet the results can be completely different once the site goes live. It is also normal to feel tempted to DIY or use AI to speed things up because you can generate layouts and copy in minutes, but the expensive part is not the words or the pages, it is performance, security, tracking, SEO structure, and a proper handover that you can maintain without breaking the site. 

This guide is built for SMEs and founders who want a WordPress website that can generate enquiries. More importantly, it is written to help you shortlist the right WordPress website design company in KL and PJ to avoid costly rebuilds. For more context on how website design improves ROI, read our guide on the 7 benefits of professional website design in KL that improve ROI.

Is WordPress Still a Good Choice for Website Design in 2026?

WordPress is still a solid choice for website design KL in 2026, and it fits businesses that want control over updates without relying on a developer for every small change. The problem is rarely WordPress itself. Most issues come from cheap builds that prioritise speed of delivery over speed of performance, piles on plugins to patch basic needs, and ships without clean site structure or post-launch support.

The table below shows the difference between a rushed and simple build against a properly built one by a professional website design company in Malaysia. 

For a deeper look at how WordPress can improve engagement and ROI when done properly, read our guide on Can WordPress Website Design Really Improve Engagement and ROI? Here’s How.

The Real Cost of DIY WordPress Builds

DIY WordPress builds and AI-assisted builds can look fine at first, but the cost shows up later when the site starts underperforming and the fixes are no longer small. A “cheap now” build often turns into an expensive repair job because the issues are buried inside the foundation. Many of these problems also show up in our breakdown of 10 Website Design Mistakes You Need to Stop Making in 2026, and they are also tied to what is usually included in website design services in Malaysia.

Here are the common problems that build up over time:

A WordPress developer can still fix these, but the work usually costs more than building it properly the first time, because it involves undoing shortcuts before improvements can even start. That is also why pricing conversations around website design price Malaysia can look confusing at first, since a “cheap build” and a “proper build” are not the same thing once long-term fixes are added.

If you want WordPress for lead generation, you’re usually better off building it right once.

Website design price Malaysia for WordPress in 2026

Website design price can look inconsistent when you compare WordPress quotes, because not every WordPress package includes the same scope. Some quotes cover only design and basic pages, while others include content work, SEO setup, performance optimisation, and post-launch support.

The quote usually changes based on:

• Site type: SME brochure site, corporate site, or eCommerce
• Page count and migration: how much existing content needs to be rebuilt and moved
• Custom features: booking, membership, catalogue, multi-language, integrations
• Copywriting and SEO setup: content that is written to rank and convert
• Maintenance and security coverage: updates, backups, security, ongoing support

For a clearer reference on page count and typical scope, read: How Much Does a 5-Page (Basic) or 10-Page (Corporate) Website Cost in Malaysia?

What are the Top 10 WordPress Website Design Company in KL & PJ?

1. Grayscale360

Headquarters: Suite 8.01C, Level 8, Menara BRDB, 285 Jalan Maarof, Bukit Bandaraya, 59000 Kuala Lumpur

Specialties: WordPress website design company, custom web development services, Digital content marketing agency 

Overview 

Grayscale360 has disrupted the local market by being one of the few agencies to publish their website design price malaysia structure openly. They position themselves as a “growth partner” first and developers second. 

Their team believes a website fails if it lacks a clear voice. To solve this, they merge technical development with a full digital content marketing agency team. This ensures your site is built with a conversion strategy in place. Blog layouts, landing pages, and service descriptions are optimized for sales before the coding phase even begins.

Awards 

Grayscale360 is frequently cited as a top choice for SME digital partnerships due to their transparency in costs.

Clients and Culture 

They serve a diverse mix of clients, including education providers like MAHSA University, retail brands, and property firms. Their culture is strictly data-driven and focuses on measurable results. If you work with them, expect a partner that challenges your assumptions to secure better outcomes. Their team combines technical developers and creative storytellers, ensuring your custom cms development is both functional and engaging.

Network and Growth 

Grayscale360 is actively expanding into Singapore and the wider APAC region. Their ability to execute cross-border b2b content marketing service campaigns has made them a preferred choice for Malaysian companies looking to export their services.

Client Review from Google Business Profile

“We needed a visual identity that felt premium but approachable. Grayscale360 helped us rebuild our online store in just 3 weeks. Fast turnaround, excellent communication, and practical ideas. They gave us a real strategy.” — Verified Project Client

2. Exabytes

Headquarters: H1-6, Block H1, Level 6, SetiaWalk, Persiaran Wawasan, Pusat Bandar Puchong, 47100 Puchong, Selangor

Specialties: 

• WordPress website design company style packages for SMEs and ecommerce-ready sites
• Hosting, domains, cloud, managed infrastructure, including WordPress hosting offerings
• Search engine marketing malaysia services, including Google Ads management services and Facebook ads malaysia support

Overview 

Exabytes is widely recognised in Malaysia for hosting and cloud, and it positions itself as a one-stop provider across cloud, digital, ecommerce, and business solutions. Their website design service is geared toward businesses that want to get online with a structured package, with the convenience of keeping website build and infrastructure under one vendor. Their own positioning highlights scale and trust, stating they power over 160,000 customers globally.

Awards 

Exabytes highlights ISO/IEC 27001 certification for its CJ1 and Kuala Lumpur data centres, certified by SIRIM QAS International, tied to information security management standards.

They also reference additional data centre recognitions in their content, including PCI DSS certification for their Kuala Lumpur data centre. 

Clients and Culture 

Their messaging leans heavily on reliability, support, and breadth of services, built around serving a large customer base across the region. This tends to attract businesses that prefer process-driven delivery, clear packages, and operational support after launch.

Network and Growth 

Exabytes publishes multiple regional office locations, including Malaysia and Singapore, and describes a broader SEA infrastructure footprint, including references to multiple data centres in the region.

For businesses comparing website design kl vendors, this matters when uptime, hosting support, and operational stability are part of the decision.

Client Review from Google Business Profile

“I feel Exabytes is very helpful to me. Shifted from US servers not too long ago due to lags and other disappointments. Exabytes’ service has been fantastic so far. Will look to use more of their services like Dedicated Server and CDN.” — Zairie Mat Zain

3. NP Digital (SearchGuru)

Headquarters: Suite 7.01, Level 7, Centrepoint North, Mid Valley City, 59200 Kuala Lumpur

Specialties:

• Search engine marketing malaysia for lead generation and growth
• Pay per click malaysia, google ads management services, and performance media buying
• SEO, content strategy, conversion optimisation, and creative support, including work that supports WordPress landing pages and business sites
• Branding support that fits teams looking for a branding agency malaysia style partner, not just ads

Overview

NP Digital Malaysia, formerly SearchGuru, is positioned as a performance marketing team that supports businesses running serious acquisition and growth campaigns across SEO and paid media. In the context of website design KL searches, they are not the typical “build a WordPress site and hand it over” vendor, they are the team businesses engage when the website needs to perform, track properly, and turn traffic into enquiries.

Awards

They have public recognition tied to major campaign work, including wins and finalists listings that reference “SearchGuru by NP Digital” on industry award sites, plus NP Digital APAC’s 2025 Marketing Excellence Awards coverage.

Clients and Culture

Their positioning leans “specialists, not generalists”, with a performance-first culture built around measurable outcomes, reporting, and campaign execution. Their awards coverage also signals enterprise-grade client exposure, including Maybank campaign work.

Network and Growth

NP Digital operates across multiple global offices, with an APAC footprint that includes Malaysia and regional markets, and SearchGuru is now part of NP Digital’s network in APAC. 

Client Review from Google Business Profile

“NP Digital has been instrumental in achieving performance marketing excellence in SE Asia for Carro. As a start-up, our marketing budget needed to do more with less. We were looking for a partner who is agile and professional in managing the account. We achieved a consistent, professionally-run performance marketing brand and lowered our customer acquisition cost across all digital platforms.” — Manisha Seewal, Group CMO, Carro

4. Locus-T

Headquarters: Level 2, Menara Access World, Jalan 19/3, Seksyen 19, 46300 Petaling Jaya, Selangor

Specialties:

• WordPress website design company builds and ongoing WordPress maintenance
• SEO and local SEO for businesses targeting KL and Malaysia
• Pay per click malaysia, ppc services, google ads management services, facebook ads malaysia
• Branding agency malaysia and creative agency in malaysia support for brands that want a stronger identity plus performance marketing

Overview

LOCUS-T sits in the performance-first category. They do website work, but the bigger focus is traffic and lead generation through SEO, paid media, and conversion improvements, then tying that back to the site so it performs better for enquiries. Their own positioning highlights long operating history and a large SME client base, which appeals to businesses that want a team used to handling ongoing campaigns, not just a one-time website launch.

Awards

They publish a long awards list on their site, including Malaysia Book of Records recognition and multiple Agency of the Year entries across search and lead generation categories, plus other industry awards.

Clients and Culture

Their public messaging is structured and campaign-driven, with heavy emphasis on performance reporting, partner badges, and repeatable processes that work for SMEs at volume. They also highlight a client relationship layer in their content, which signals a more account-managed style compared to smaller boutique teams.

Network and Growth

LinkedIn lists LOCUS-T as a larger team (compared to most boutique web shops), and they position themselves as a full-service agency with long tenure in Malaysia.

Client Review from Google Business Profile

“We chose LOCUS-T because they ranked first when I searched for an SEO Agency on Google, and their prices are very reasonable. The team is very experienced and professional; they truly understood the plight of SMEs. After 6 months, 40% of my keywords are in the Top 3 positions and 70% are in the Top 10. We saw a much higher volume of quality leads, and even the ‘big players’ in the industry started coming to us because they found us on Google.” — Mr. David Buri, Managing Director, Flybear

5. VeecoTech

Headquarters: D-27-1, KL Gateway Residence, Menara Suezcap 1, Jalan Kerinchi, Kampung Kerinchi, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

Specialties:

• WordPress website design company builds for SMEs and corporate sites
• Ecommerce websites and custom web builds
• Custom software and mobile app development
• SEO and paid ads support, including Google Ads management services

Overview

VeecoTech has been established since 2011 and positions itself as a web and software development agency that covers web design, ecommerce, security, and digital marketing. For businesses searching website design KL options, they sit in the “build plus growth” category, meaning they can handle the website and also support traffic and lead generation work after launch. 

Awards

• SME100 Awards 2022 winner (Fast Moving Companies)
• MSC Malaysia Status 2022 (now Malaysia Digital)
• TechBehemoths Awards winner listed across multiple years on their profile
• Finalist mention for Top in Tech (Growth Company category)
• Built MBPP’s uLesen system which won the Penang Chief Minister Innovation Award (project recognition)

Clients and Culture

They position their work across SMEs and larger organisations, and their web design pages highlight a high-volume portfolio claim (500+ brands).

On culture, employee reviews on JobStreet show strong overall ratings, which suggests a structured team environment rather than a tiny boutique setup.

Network and Growth

VeecoTech lists branches in Kuala Lumpur, Penang, and Singapore, which helps if you want continuity and support coverage across regions.

Client Review from Google Business Profile

“It has been a wonderful experience working with VeecoTech to revamp my company’s website. The team has gone above and beyond to fulfill the requirements. My special thank you to the project lead Jannie Tan and owner Alain Lye. She’s been outstanding in managing all areas of the project and Alain has always given emergency support even out of office hours. Stellar team with great design.” — Monica Leong, Verified Business Client

6. Web Ninja Studio

Headquarters: 10-1, Wisma TRAX, Jalan Lima, Chan Sow Lin, 55200 Kuala Lumpur, Federal Territory of Kuala Lumpur

Specialties:

• WordPress website design and development for SMEs and ecommerce
• Branding and creative direction that fits teams comparing a branding agency malaysia or creative agency in malaysia
• Organic SEO plus paid ads support, including search engine marketing malaysia and Google Ads services

Overview

Web Ninja Studio positions itself as a web design and branding team built around conversion-focused, mobile-first websites. For people searching website design kl or a WordPress website design company, their pitch leans into websites designed to perform, not just look good, with a strong emphasis on portfolio work and business outcomes.

Awards

They are recognised in Malaysia Website Awards content, including the Ecommerce category Site of the Year winner for youmee.com.my credited to Web Ninja Studio, plus Web Excellence 2024 (H2) Ecommerce winner coverage for the same project.

They also appear in Malaysia Website Awards past winners listings for earlier years, which supports the “award-winning” positioning.

Clients and Culture

Their site messaging frames them as a small, specialist team that blends design, development, and branding work, with positioning that speaks to business owners who want a cleaner brand presentation and a site built to convert. They also state they are trusted by 500+ Malaysian SMEs. 

Network and Growth

They maintain an active presence across platforms and appear in third-party agency directories, typically listed as a small team based in Kuala Lumpur.

Client Review from Google Business Profile

“I would highly recommend Web Ninja Studio to those who are looking for professional website design service. Derrick is super helpful and thoughtful throughout the entire web building process. He is very experienced in this field and he knows his stuff, as it makes the whole communication smooth and easy even for people like me who doesn’t have much knowledge in web design and coding stuff. The outcome is awesome and fully met my expectations.” — Laine, Verified Client

7. C27

Headquarters: A1-01 Annexe, 8, Jalan PJU 8/8A, Damansara Perdana, 47820 Petaling Jaya, Selangor

Specialties: User experience design, branded content, performance marketing (good fit if you want a creative agency in Malaysia that can pair design with campaign thinking). 

Overview

C27 positions itself as a “digital enablement” firm, so the work tends to sit at the intersection of brand, UX, and marketing performance. If you are shopping for a WordPress website design company, C27 is more relevant when the brief is bigger than “build me pages” and leans into brand storytelling, campaign landing pages, and experience-led design that still needs to convert.

Awards

C27 has been recognised at the Kancil Awards, including wins tied to “Voteordié” across Digital Experience categories (listed under C27 in the winners directory).

Clients and Culture

Their portfolio has been publicly linked with well-known brands across tech and consumer sectors, and they’ve also been positioned as a partner that takes on web duties and digital builds for organisations like Malaysian Book of Records.

Network and Growth

C27 has a track record of partnerships and industry moves that point to growth and wider capability expansion, including collaborations aimed at bringing creative and digital services to SMEs and startups.

Client Review from Google Business Profile

“We’re delighted to be working together with C27 after seeing their creative approach to social media marketing and delivering key results. We believe the partnership with C27 could help us effectively reach and connect with a wider target audience.” — Vivian Yap, Executive Director, Customer, Lotus’s Malaysia

8. Zoewebs

Headquarters (KL): 29 Jalan DC3/5, Desa Coalfield, 47000 Sungai Buloh, Selangor

Headquarters (Penang): B1-2-15, Lorong Pauh Jaya 1/3, Taman Pauh Jaya, 13500 Permatang Pauh, Pulau Pinang

Specialties: 

• Website design and development for SMEs, including CMS builds with WordPress support
• SEO services plus paid campaigns like pay per click malaysia and google ads management services
• Social campaigns such as facebook marketing malaysia, plus content support when needed

Overview

Zoewebs is a website design company malaysia with offices in Penang and KL, and they lean toward bundled delivery where design, development, and marketing support sit under one team. They claim 15+ years in the market and 1,000+ websites built, so the pitch suits founders who want a more established vendor list when comparing website design kl options. 

Awards

They list multiple third-party recognitions such as “Top Web Designers in Malaysia” and “Top Digital Marketing Agencies in Malaysia” (Clutch), plus listings from platforms like GoodFirms and The Manifest. They also highlight being a Certified Google Partner, along with other milestones on their timeline.

Clients and Culture

Their site highlights trust signals like being used by government-linked groups, NGOs, and companies, and they present themselves as a smaller, in-house team that covers web and marketing together. 

Network and Growth

They operate with a Penang HQ and a KL branch, which helps if you want in-person support options beyond one city.

Client Review from Google Business Profile

“Zoewebs is very creative, the design done by them is very interesting. My customer love it! Highly recommend.” — Wai Chin Kang, Verified Client

9. Orangesoft

Headquarters: SS-19-10, Stellar Office Suites, Jln Puteri 4/7, Bandar Puteri Puchong, 47100 Puchong, Selangor

Specialties: 

• Web design and development for business websites and corporate sites
• eCommerce development, including Magento and B2B eCommerce builds
• Custom CMS builds, with strong Drupal positioning (useful when custom cms development is part of the discussion)
• Web maintenance plus digital marketing support, including search and paid campaigns

Overview

Orangesoft is a long-running web agency (incorporated in 2007) that positions itself around performance-driven web builds, not just visuals. They highlight 500+ web projects and an in-house team setup, plus dedicated roles across UI UX, development, project management, performance marketing, and support. For readers searching website design kl, they also maintain a KL-focused service page and pitch themselves as a professional web design company that handles web build plus ongoing support.

Awards

No clear awards section is highlighted on their site. Their credibility signals lean more toward tenure, volume of delivered work, and portfolio.

Clients and Culture

They present themselves as an in-house team working in a collaborative “creative space”, and third-party employer platforms show mixed signals depending on source. JobStreet shows very high employee ratings, while Glassdoor contains more critical feedback, so it is worth forming your view based on current interaction and delivery expectations.

Network and Growth

They position themselves as a Malaysia-based team serving SMEs, organisations, and larger brands, with public claims of supporting hundreds of clients and maintaining a steady portfolio footprint over many years.

Client Review from Google Business Profile

“Partnering with Orangesoft strikes the right balance between deep expertise and quality. Worth every dollar spent. They assisted us in every possible way out!” — Olga Rapaport, Business Client

10. JustSimple

Headquarters: NZX Commercial Centre, No. B-2, Jalan PJU 1A/41B, Ara Damansara, 47301 Petaling Jaya, Selangor

Specialties: 

• WordPress website design agency
• SEO and search engine marketing Malaysia campaigns
• Google Ads management services and pay per click Malaysia support
• Branding agency Malaysia work, including digital branding and creative services
• Custom CMS options alongside other CMS stacks

Overview

JustSimple presents itself as a full-service web and marketing agency, with “usable websites since 1999” and a mix of website design, WordPress builds, SEO, Google PPC, and wider digital marketing.

Awards

They do not highlight major awards clearly on the main pages, but they are listed on industry directories like Clutch and TechBehemoths, which some buyers use for shortlisting.

Clients and Culture

They frame themselves as a combined team of consultants, designers, and marketers, and they also run training courses (HRD Corp claimable is promoted on the site).

Network and Growth

They describe work across Malaysia and beyond, and they also run partner programs like reseller and white label SEO, which suggests they support outsourced delivery as well.

Client Review from Google Business Profile

“We have been with JustSimple for over 10 years. They are a very reliable and professional team. From our first corporate website to our current e-commerce platform, they have provided consistent support and creative ideas that helped our business grow. Highly recommended for any SME looking for a long-term partner.” — Verified Business Owner, Petaling Jaya

What Questions to Ask a WordPress Website Design Company Before You Hire?

These questions help you filter vendors fast and avoid scope gaps that only show up after the site goes live. Ask every company the same list, then compare how clear and specific their answers are.

Website Build Deliverables and Scope

Questions to ask

1. What pages are included, and how many unique layouts are included?
2. What is excluded from the quoted scope that clients often assume is included?
3. Who writes the website copy, and how many revision rounds are included for copy and design?
4. Do you include image sourcing, icon sets, and basic brand alignment, or do I need to supply everything?
5. Do you handle content migration from the old site, and which pages will be rebuilt versus copied as-is?

How to judge the answers

• Look for a clear scope that lists the exact pages, the number of layouts, revision rounds, and what happens to your existing content during migration.
• Confirm they state what is excluded, not just what is included, so you can compare vendors properly.
• Treat vague answers as a warning sign, good vendors do not avoid details on redirects, migration, or handover.

WordPress Speed, Technical Quality, and Stability

Questions to ask

1. What mobile speed target do you aim for after launch, and how do you verify it?
2. Which page builder will you use, and why is it the best choice for this project?
3. How many plugins do you expect to use, and which functions will be custom-built instead of added as plugins?
4. When WordPress, themes, or plugins update and something breaks, who fixes it and how fast?
5. Do you include staging and testing before pushing changes live, and how do you prevent downtime?

How to judge the answers

• A serious vendor can state a mobile performance target and explain how they validate results before launch.
• Ask why they use their chosen build approach and how they keep the site lightweight, this is often where future maintenance costs are decided.
• Be careful with promises of “fast” when the plan relies on too many plugins or when there is no testing process mentioned.

SEO Structure and Conversion Tracking for Enquiries

Questions to ask

1. How will you structure service pages so the site is SEO-ready for long-term growth?
2. Do you set up metadata, headings, internal linking structure, and image alt text?
3. How do you prevent duplicate pages, thin pages, and indexation problems during migration?
4. Do you set up GA4 and conversion tracking for enquiries, calls, WhatsApp clicks, and form submissions?
5. What tracking will I be able to see after launch, and will you provide a simple report of what was implemented?

How to judge the answers

• Strong answers focus on site structure and service page planning first, then explain how that supports rankings and enquiries.
• They should confirm tracking for key actions such as form submissions, calls, and WhatsApp clicks, and explain what you will be able to see after launch.
• Avoid vendors who treat SEO as a plugin install or tracking as an optional add-on after the site is done.

Ownership, Access, and Post-launch Support

Questions to ask

1. Will I get full admin access, hosting access, domain access, and plugin licences under my own accounts?
2. What files and assets will I receive at handover, and what is the handover process?
3. What is your post-launch support window, and what issues are covered versus chargeable?
4. What happens if we switch vendors later, will you assist with migration and provide documentation?
5. What is the maintenance plan after launch, and what is included for updates, backups, and security checks?

How to judge the answers

• You should own the admin access, hosting, domain, and plugin licences under your own accounts, and the handover should be documented.
• Support should be defined with response times and what is covered, not vague promises.
• Limited access, unclear ownership, or locked accounts often become painful later when you want to update or switch vendors.

How WordPress Websites Start Getting Enquiries After Launch

A WordPress website can launch looking great and still stay invisible on Google. Enquiries usually start coming in when the website builds relevance over time through content and internal linking, not just design.

The pages that usually bring enquiries

Service pages that match buying intent

• Answer the questions people ask before they contact you
• Make it easy to take action on the page, call, WhatsApp, or enquire
• Link to related supporting pages so visitors do not drop off after one scroll

Case studies that build trust fast

• Show the problem, what was done, and the outcome
• Include enough context so the results feel believable
• Point readers to the next step, not back to the menu

FAQs that pull in long-tail searches

• Cover pricing, scope, timeline, and support questions
• Add the questions that sales keeps hearing again and again
• Keep answers clear and short, then link to the most relevant page

Correlation Between Content and Internal Linking

A website alone does not rank just because it exists. Content gives Google more entry points, and internal linking helps Google understand which pages matter most, while also moving visitors toward the pages that convert.

Do You Need Content Marketing After Your Website Goes Live

Many businesses notice the same thing after launch, the website is live, but enquiries are inconsistent because there is not enough content to earn rankings yet. Hence, content marketing helps create new pages that match real searches so your key service pages become easier to find. Some teams move faster by engaging a content marketing agency to keep publishing consistent, while others prefer hiring internally, which we break down in Do You Need a Content Marketing Agency or an In-House Team?.

Conclusion

If your WordPress website is not fast, secure, and easy to update after the launch date, you should consider a better alternative. That is why it helps to compare three companies side by side using the same questions, then look closely at the written scope. A cheaper build can leave gaps that you only notice when edits break layouts, performance drops, or rankings do not move, and fixing that later costs more than doing it properly from the start. 

Want a WordPress site built for enquiries? Contact Grayscale360 and request a scope outline so you can see what the build includes before you decide.

FAQs

1. How do I choose the right WordPress website design company in KL?

Shortlist 3, then compare their scope in writing using the same checklist. The best choice is the one that can explain deliverables, speed standards, SEO structure, tracking setup, ownership access, and post-launch support clearly.

2. What should a WordPress website quotation include in 2026?

A proper quote should state pages and layouts, revision rounds, copy and image responsibility, content migration, redirects, SEO-ready structure, enquiry tracking, handover items, and support coverage. Missing items here usually turn into extra charges later.

3. Why do DIY WordPress builds get expensive to fix later?

Most issues come from slow mobile performance, too many plugins, security gaps, messy SEO structure, and missing tracking. Fixing these often means undoing shortcuts first, so the cost stacks up faster than people expect.

4. Should my business use WordPress or custom CMS development?

WordPress fits most SME sites that need pages, content, and lead generation. Custom CMS makes sense when the project needs portals, role-based access, complex workflows, or features that do not fit a standard CMS setup.

5. My WordPress website is live but it’s not getting enquiries. What usually moves the needle?

Service pages that answer buying questions, case studies that prove results, FAQs that cover objections, and internal linking that connects key pages. A content plan after launch is often what turns a “live website” into a lead asset.